
In recent days, the price of Vietnamese fresh chili has been increasing to the highest level at all time. In the middle provinces, farmers are excited to harvest fresh chili to sell at high prices.
With a purchasing price at the field of around 72,000 VND/kg, Ms. Thu (Quang Ngai city) said that this is the highest price ever. In previous years, the highest price was only 50,000 VND/kg.

Vietnamese fresh chili
“At this time last year, Vietnamese fresh chili prices were only 5,000-7,000 VND/kg. This year alone, the price of Vietnam’s chili peppers at the beginning of the season reached 35,000 VND/kg and then increased to 72,000 VND/kg. Currently, each kilogram of chili peppers costs 72,000 VND. It is 10 times higher than the same period last year” – the woman shared.
Similarly, Ms. Niem is also harvesting a 1,000m2 chili field, excitedly saying that chili prices have increased continuously since the beginning of the season. “On average, 1 sao (360 square meters) of fresh chili can bring in 50-60 million VND. After deducting expenses, farmers earn 30-40 million VND. This is a huge income for farmers” – Ms. Niem calculated.

Vietnamese fresh chili packing
According to traders, Vietnamese fresh chili prices have increased due to strong consumption from China, while supply has decreased. After purchasing, agents will select beautiful chili peppers, put them on refrigerated containers to ensure freshness, and then export them.
Mr. Hao – Owner of a vegetable and fruit purchasing company shared: “For the past 2 months, the agency has been purchasing chili at prices ranging from 20,000 to 70,000 VND/kg. For the past 1 month alone, the price of Vietnamese fresh chili has fluctuated from 45,000 to 70,000 VND/kg. With such prices, chili farmers have also made a good profit.
Like many other Vietnam’s agricultural products, chili prices also depend on the Chinese market. When the demand of the Chinese market increases, agricultural product prices will increase. However, when China stops buying, agricultural product prices drop sharply overnight.

Vietnamese frozen chili
Quang Ngai province has more than 2,500 hectares of chili, mainly concentrated in Binh Son, Tu Nghia districts and Quang Ngai city. Of which, Binh Son district has the largest area with 1,000 hectares. At this time, chili prices are high, so farmers in the above localities are rushing to harvest to sell to traders. However, due to dependence on the Chinese market, the province does not encourage people to grow Vietnam’s chili massively.
In addition to Quang Ngai province, farmers in some other localities such as Quang Nam, Gia Lai are also excited to be in the days of harvesting chili “bumper crop, good price”.
By the end of February 2025, Vietnam has exported 560 tons of fresh chili. The total export turnover reached to $1.9 million, equivalent to more than $48 billion. Compared to the same period in 2024, the export decreased by 65.4% in volume and by 52.1% in value. Laos and China are the two largest export markets for Vietnam’s fresh chili.

Vietnamese chili field
Experts explain that the reason for the decrease in Vietnam’s chili exports in the first 2 months of 2025 is because it coincided with the Lunar New Year holiday. In the coming time, chili export activities are forecast to flourish again when entering the main harvest season.
Vietnam has a tropical monsoon climate, very suitable for growing chili all year round. Fertile alluvial lands are ideal areas for growing chili with high productivity and stable quality. In addition, the initial investment cost for chili is not too high, helping farmers easily access the farming model without too much capital. After only 3-4 months of planting, farmers can harvest, creating favorable conditions for quick capital turnover.
Vietnamese sources: https://vnbusiness.vn/thi-truong/gia-ot-bat-ngo-tang-cao-ky-luc-nguoi-trong-trung-dam-1106037.html
