Vietnam coffee exports recorded record growth in the first 10 months of 2025, reaching their highest-ever value. They continued to expand strongly into numerous potential markets. Notably, Mexico—a country ranked as the world’s 8th largest coffee exporter—became a remarkably high-spending customer. It increased its purchases nearly 35 times compared to the previous year.
In the first 10 months of 2025, Vietnam’s coffee export value reached USD 7.41 billion. This figure was up nearly 62% in comparison to the same period in 2024.
According to the Ministry of Agriculture and Environment, the USD 7.41 billion in exports represents the highest growth among Vietnam’s key agricultural commodities. This figure exceeds the total coffee export value for the entire year of 2024 by more than 32%. It highlights Vietnam’s increasingly strong position on the global trade map.
Vietnam coffee exports
The average export price for the first 10 months of 2025 reached USD 5,653 per ton, the highest in recent years. The global coffee supply shortages is the main factor that affects the price growth of Vietnam coffee exports. Meanwhile, consumption demand in Europe and North America remained stable.
Germany, Italy, and Spain were the three markets with the strongest import growth. This was thanks to the stable quality and flexible delivery capabilities of Vietnamese coffee businesses.
The Ministry also reported that Vietnam’s total agricultural, forestry, and seafood exports in the first 10 months of 2025 reached USD 58.13 billion. This figure was up nearly 13% year-on-year. Coffee continued to play the role of a “growth engine.” It helped Vietnamese agricultural exports maintain strong momentum despite ongoing global economic uncertainties.
Experts predict that in the last months of 2025, Vietnam coffee exports will continue to follow a positive trend. This is due to the peak consumption season in Europe and North America. However, domestic production is likely to decline in the 2024–2025 crop year. Logistics costs may also rise again, creating pressure for businesses in the fourth quarter of 2025.
Another remarkable highlight is the breakthrough in the Mexican market. In the first 10 months of 2025, Mexico spent 34.7 times more than in the same period last year to import Vietnamese coffee. On average, in the 2024–2025 crop year, Mexico imported 37,627 tons of Vietnamese coffee, worth USD 195.2 million. This represents a 13.5-fold increase in volume and a 16.7-fold increase in value compared to the 2023–2024 crop year.
Vietnamese robusta coffee
Notably, Mexico is the world’s 8th largest coffee exporter, with a stable production of about 3.87 million bags. This includes 3.53 million bags of Arabica and 340,000 bags of Robusta. An estimate shows that Mexico’s green coffee exports will reach 1.39 million bags.
However, with the United States imposing a 50% tariff on Brazilian coffee, U.S. roasters have shifted to purchasing Arabica from Mexico. This allowed Mexico to sell all its Arabica exports to the United States. It then imported Robusta from Vietnam to meet domestic consumption needs.
With Arabica priced 1.5 times higher than Robusta, Mexico’s strategy of selling Arabica and buying Robusta is an economically rational choice.
The Vietnam Coffee and Cocoa Association (Vicofa) assesses that Mexico is a high-potential market for Vietnamese agricultural products. This is because 80% of Mexican households consume instant coffee. Instant coffee is mainly made from Robusta, the type of coffee in which Vietnam is the world leader in exports.
Vietnamese coffee
Additionally, domestic enterprises have invested heavily in processing technology. This has made Vietnamese instant coffee widely accepted in Mexico and many other countries.
The U.S. Department of Agriculture (USDA) forecasts that in the 2025–2026 crop year, Mexico will import approximately 1.93 million bags of coffee. This is up 4.04% from the previous year. However, Vicofa advises Vietnamese businesses to continue focusing on quality, technical standards, and traceability. Mexico is a market with high technical barriers.
This shift demonstrates that Vietnamese coffee is asserting its global competitiveness and market position. It does so through strategies of market expansion, quality improvement, and flexible adaptation to economic fluctuations.
From record-breaking export values to breakthroughs in demanding markets like Mexico, Vietnamese coffee continues to write a new success story. This success story highlights Vietnam’s agricultural products on the world stage.
Vietnamese source: https://thuehaiquan.tapchikinhtetaichinh.vn/ca-phe-viet-but-pha-ngoan-muc-tren-thi-truong-the-gioi-102363.html