Vietnam’s fruit and vegetable exports are accelerating strongly, with export turnover in the first 10 months of 2025 reaching USD 7.09 billion. This figure is up 15.1% in comparison to the same period in 2024. Vietnam’s durians, in particular, reaffirmed their status as the “star product” of the sector.
As a result, it is approaching the full-year 2024 total of USD 7.12 billion. This trend is laying a solid foundation for the sector to target USD 8.5 billion in 2025. It would be the highest growth rate ever.
In October 2025 alone, Vietnam’s fruit and vegetable export turnover reached USD 961 million. This was lower than September 2025 (USD 1.313 billion) but still significantly higher than October 2024 (USD 519 million).
Over the first 10 months, China continued to dominate as the largest market, accounting for 62.9% of Vietnamese fruit and vegetable exports. It was followed by the United States (6.6%) and South Korea (3.9%). Among the top 15 export markets, Malaysia recorded the strongest growth at 70.2%. Meanwhile, Thailand saw the sharpest decline at 55.6%.
Vietnam’s durians
Strategic fruit groups continued to drive growth, including durian, mango, jackfruit, banana, pomelo, and coconut. Vietnam’s durians, especially, continued to confirm their position as the sector’s leading product It maintained its role as a leading item.
By the end of October 2025, Vietnamese durian exports had surpassed the record USD 3.2 billion achieved for the full year 2024. This represents a 12.3% increase compared to USD 2.85 billion in the first 10 months of 2024.
Notably, the first half of 2025 faced temporary stagnation due to new Chinese regulations. These regulations required testing for golden yellow compounds and cadmium. However, after overcoming these hurdles from July 2025, durian exports accelerated sharply.
In Q3 alone, exports reached USD 1.94 billion, up 30.3% year-on-year. The slight dip in October was due to the post-harvest seasonal decline. It was not caused by reduced demand.
Another highlight was Vietnamese lychee exports, which reached USD 73 million in the first three quarters. This marked a remarkable 312.1% increase compared to the same period last year.
Vietnamese yello mangoes
Beyond fresh produce, processed fruit and vegetable products also saw strong growth. In Q3/2025, exports of processed products reached USD 507 million, up 47.4%. This accounted for 16.6% of total fruit and vegetable export turnover.
Mr. Nguyễn Thanh Bình is the Chairman of the Vietnam Fruit and Vegetable Association (VinaFruit). He stated that Vietnamese agricultural businesses have intensified the application of high-tech solutions. These solutions ensure transparent traceability, including cultivation area codes and packing facility codes. This helps meet requirements for international trade compliance.
This has allowed Vietnamese fruit and vegetables to penetrate more deeply into demanding markets such as the United States, Japan, Canada, and Australia. The official approval of Vietnamese pomelo for import into Australia is seen as an important milestone. It demonstrates the ability to comply with strict standards and creates a “quality effect” for many other types of Vietnamese fruit.
Since August 2025, Vietnam’s fruit and vegetable export turnover has maintained a stable level of over USD 900 million per month. If this pace continues for the remaining months of the year, the USD 8.5 billion target for 2025 could be fully achieved.
Vietnamese passion fruits
The Master Plan for Developing Key Fruit Crops set a target of USD 5 billion by 2025 and USD 6.5 billion by 2030. With the current performance, the Vietnam’s fruit and vegetable sector has already exceeded the 2030 strategic target. This opens the prospect of reaching USD 10 billion within the next 1–2 years.
It is clear that standardizing production areas according to Vietgap and Globalgap standards continues to be a key factor. From June 1, 2026, China’s Decree 280 will officially implement a risk-based management mechanism. It will prioritize customs clearance and automatically extend registration codes for five years if enterprises comply with regulations.
This represents both a test of quality control capability and a golden opportunity for Vietnamese export businesses. It allows them to establish a new position on the global fruit and vegetable export map. The sector is shifting from simply increasing volume to enhancing quality, and from securing orders to building national brands.
Vietnamese source: https://thuehaiquan.tapchikinhtetaichinh.vn/sau-rieng-dan-dat-tang-truong-mo-rong-xuat-khau-102357.html