Vietnam’s tilapia exports recorded an encouraging growth of 198% in the first 11 months of 2025. This result indicated that demand remains stable, particularly in the mid-range product segment.
According to the Vietnam Association of Seafood Exporters and Producers (VASEP), in the first 11 months of 2025, Vietnamese tilapia export value reached nearly USD 70 million. This represented a sharp increase of up to 198% compared to the same period last year.
Although exports recorded a slight decline in October 2025, the decrease was insignificant. It was also quickly offset toward the year-end, when consumer demand typically rises during the festive season. This trend indicates that demand for Vietnamese tilapia remains stable. It is especially strong in the mid-range product segment with moderate pricing.
Vietnam has not only focused on its traditional markets. It has also expanded exports to Brazil, one of the world’s major tilapia producers. This outcome reflects improvements in the competitiveness of Vietnam’s tilapia exports. It also comes amid the restructuring of the global market.
Entering 2026, the global tilapia market is likely to show clearer segmentation. Brazil will be able to boost tilapia exports to the EU. This will be achieved by leveraging its ability to meet the bloc’s technical standards, food safety requirements, and sustainability certifications.
Vietnam’s tilapia exports
Meanwhile, VASEP notes that Chinese tilapia will be able to benefit from an approximately 10% tariff reduction toward the end of the year. This reduction will facilitate its return to the U.S. market. However, U.S. importers remain cautious due to concerns over policy risks and long-term instability.
For Vietnam, the new context requires Vietnamese export businesses to adopt more proactive and long-term strategies. Also, diversifying export markets is essential. In addition, accelerating shipments to Europe, the Middle East, and South America will help reduce dependence on a limited number of markets. At the same time, developing value-added products such as breaded tilapia, ready-to-eat items, or convenient packaged products will help enhance export value.
In parallel, increased investment in broodstock improvement, farming technology, and deep processing is necessary. These measures will not only boost productivity and reduce costs. They will also enable producers to meet the sustainability standards required by export markets.
Vietnamese source: https://mekongasean.vn/viet-nam-xuat-khau-ca-ro-phi-tang-gan-200-phan-khuc-nao-duoc-ua-chuong-nhat-50924.html