The price of fresh ginger in Australia is up to 850,000 VND per kg. Especially, this market is increasing ginger imports from other countries. This is an opportunity for Vietnamese frozen ginger to increase their market share in Australia.
According to the Vietnam Trade Office in Australia, the import turnover of Vietnamese frozen ginger in Australia this year could reach more than 100 billion VND.
Frozen ginger from Vietnam
However, Australia has not yet opened its market to fresh ginger from Vietnam. Instead, Australia has allowed to import frozen ginger from Vietnam. Yet it is in small quantities, and is not popular to consumers.
Through a practical survey, it found that frozen ginger from Vietnam retains its original flavor. Therefore, this advantage is completely capable of conquering the market.
Fresh ginger from Vietnam
Currently, frozen ginger from Vietnam has its presence in supermarkets and stores, but also online. The price of frozen Vietnamese ginger in Australia is about 9-13 AUD/1kg. Ginger package is in half a kilo or 1kg mainly for restaurants. The trade office is asking export enterprises to package it in smaller packages. It is easy to meet the consumption needs of families.
However, to gain market share in this market, communication activities are very important. These activities are popular for stores, supermarkets, especially restaurant chains. As a result, consumers are aware of the message “Vietnamese frozen ginger has a unique flavor and affordable price”.
In addition, to attract attention and enhance the brand value of Vietnamese ginger, the Trade Office has asked the Organizing Committee of the community golf tournament in Parramatta to agree to advertise Vietnamese ginger at the Hole-in-one hole.
Dried slice ginger from Vietnam
“This golf tournament takes place in the largest Vietnamese capital in Australia, bringing together many business people, especially in the culinary field, so the spread of the Vietnamese ginger brand is very large”, the Vietnam Trade Office in Australia emphasized.
In addition, the Program to promote the export of Vietnamese agricultural spices is being promoted by the Trade Office to exploit the market potential. Particularly for ginger, although it grew at a rate of 1,350% in the first 4 months of the year compared to the same period, the market share of imported ginger in Australia is still large. Therefore, the Trade Office calls on businesses to continue to increase exports of this item.
A ginger factory in Vietnam
In the context of fresh agricultural product exports facing many challenges due to transportation, moreover, Australia also grows fresh fruits similar to Vietnam with measures to prolong the growing season.
The Vietnam Trade Office in Australia believes that promoting frozen ginger exports is an effective direction, not only in terms of market share and turnover but more importantly, in terms of convenient preservation and transportation in the context of Covid-19.
Vietnamese sources: https://vneconomy.vn/techconnect/gung-dong-lanh-co-nhieu-du-dia-tang-thi-phan-tai-australia.htm