Vietnamese fruit and vegetable exports set a new record in 2025, surpassing USD 8.5 billion. Among export markets, China accounted for more than 60% of total export turnover. Notably, a strong recovery from mid-year enabled the sector to post a remarkable breakthrough.
According to estimates from the Vietnam Fruit and Vegetable Association (Vinafruit), export turnover in December of Vietnamese fruit and vegetable exports reached approximately USD 795 million. This result pushed total fruit and vegetable exports for the whole of 2025 beyond USD 8.5 billion. It was the highest level that this sector has ever recorded.
Much of this growth was driven by six key fruit categories: durian, bananas, mangoes, jackfruit, coconuts and pomelos. Among them, Vietnamese durian remained the most important export item. This was particularly evident in the Chinese market, where demand has surged and accounts for a significant share of Vietnam’s export structure.
Vietnamese fruit and vegetable exports
China is currently the largest export market for Vietnamese fruit and vegetable exports, representing around 64% of total turnover. In the first 11 months of the year, exports to China reached nearly USD 5 billion, up about 15% year on year. This figure has already exceeded the previous full-year record of USD 4.63 billion set in 2024.
Earlier in the year, Vietnam’s fruit and vegetable exports—especially durian—faced significant challenges. This occurred as China tightened controls on residues of auramine O and cadmium. However, from June onward, exports to China began to recover. Many technical bottlenecks were gradually resolved by authorities on both sides.
In addition, the signing of export protocols for bananas, coconuts, passion fruit and other products has created further opportunities. As a result, a wide range of Vietnamese fruits can penetrate more deeply into this market.
Beyond China, fruit and vegetable exports to the United States also recorded impressive growth. Despite the impact of tariff policies, export turnover to the U.S. reached nearly USD 500 million in the first 11 months. This represented an increase of as much as 56% year on year.
Fresh carrots from Vietnam
Meanwhile, Vietnamese fruit and vegetable exports to South Korea declined slightly by 1.7% compared with the same period in 2024, reaching USD 284.2 million. Several other markets continued to maintain export values above USD 100 million. These included Japan, Taiwan (China) and the Netherlands.
To meet the increasingly stringent requirements of importing markets, the Ministry of Agriculture and Environment has issued a pilot plan for traceability of Vietnames durian. The plan aims to enhance transparency, as well as quality management and food safety, for this key export product.
Under the plan, the pilot phase will run from January 1, 2026 to June 30, 2026. It will focus on the development of a unified traceability system. This system will connect the entire supply chain—from production and procurement to preliminary processing, packaging, transportation, and distribution. Products will be tagged with QR codes or other electronic authentication technologies such as NFC and RFID. This will enable real-time traceability of information.
Vietnamese source: https://dantri.com.vn/kinh-doanh/xuat-khau-rau-qua-dat-ky-luc-85-ty-usd-20251224180926214.htm