With favorable climatic conditions, Lâm Đồng province is continuing to capitalize on the comparative advantages of Vietnamese herbal products. It is also linking cultivation with processing to build a high-value industry that is competitive in the market.
The province has established a solid foundation with 2,144 hectares of medicinal herb cultivation areas. Key crops include artichoke, golden camellia, jewel orchid, lingzhi mushroom, codonopsis, and Ngọc Linh ginseng. With forests covering nearly 47% of its total natural area, the province is creating promising opportunities. It is developing Vietnamese medicinal herbs under forest canopies in combination with the forestry economy.
After years of successful trial cultivation, farmer Lê Thị Thu Hậu has gradually expanded the province’s indigenous medicinal herb cultivation to more than 12 hectares. She has also partnered with nearly 10 farming households that follow food safety-certified production processes.
Together, they focus on cultivating medicinal herbs that generate stable annual economic returns. Among them, dandelion was the first crop for commercial production. It grows on a 3,000-square-meter plot converted from open-field vegetable cultivation at her farm in Lang Biang–Đà Lạt Ward.
For artichokes, Hậu imports seeds from Europe and cultivates them on raised beds covering 5,000 square meters. With technical guidance from medicinal herb specialists, the harvested leaves, stems, and roots consistently meet the quality requirements of various customer groups. Following each 12-month cultivation cycle under VietGAP, organic, and GlobalGAP standards, the products are harvested, pre-processed, and processed.
Vietnamese herbal products
Hậu said, “Vietnamese herbal products in general, and dandelion and artichokes in particular, require relatively little maintenance. However, they thrive in temperate ecological conditions and contain highly concentrated active compounds. Scientists have recognized their high medicinal value, while market prices remain relatively stable from year to year without significant fluctuations. As of early July 2026, average revenue reached VND 350–400 million per hectare per year.”
The development of medicinal herb cultivation areas has demonstrated that selecting crops suited to local soil conditions can significantly improve production efficiency. It also gradually strengthens the reputation of locally grown medicinal herbs. The expanding cultivation area not only provides higher incomes for participating farmers.
It also supports the establishment of sustainable specialized production zones. This serves as an important foundation for enhancing the competitiveness of the province’s medicinal herb products. It also enables them to meet the increasingly stringent standards of both domestic and international markets.
To expand the reach of its medicinal herb industry, the province’s agriculture and environment sector has identified the need to strengthen cooperation among the government, businesses, scientists, and farmers. Through a partnership with Lê Thị Thu Hậu’s farm, farmer Nguyễn Vy Mỹ Phụng has maintained profitable organic artichoke cultivation. The cultivation takes place in the designated agricultural zone of Xuân Hương–Đà Lạt Ward.
Phụng said, “Three years ago, due to labor shortages, my family decided to convert one hectare of open-field strawberries into organically grown artichokes. Drawing on our years of farming experience and the technical support provided by Lê Thị Thu Hậu, the lead partner in the production chain, we have fulfilled all contractual commitments. We supply artichoke leaves, stems, flowers, and roots in the agreed quality, quantity, and delivery schedule. Our products are fully traceable, and no prohibited chemicals are used during cultivation. In return, Ms. Hậu purchases our artichokes on schedule, makes timely payments, and never terminates the contract without legitimate reasons.”
Vietnamese herbal cultivation
Nguyễn Bảo is a technical engineer at a large-scale medicinal herb processing company in Xuân Hương–Đà Lạt Ward. He said, “At the beginning of each year, the company purchases around five tonnes of dandelions and 10 tonnes of fresh artichokes from Lê Thị Thu Hậu’s production chain. It then carries out deep processing at its modern manufacturing facility. The raw materials are processed into a range of competitive medicinal products, including dry extracts, soft extracts, and liquid extracts.”
Nguyễn Thị Mới is the Chairwoman of the Board of Directors of the Vietnam Mulberry Silk and Ecotourism Cooperative Union. She said the union would continue upgrading Lê Thị Thu Hậu’s production network. It aims to expand medicinal herb cultivation under forest canopies across the province.
Under the 2026–2030 plan, the union aims to develop approximately 300 hectares of cultivation areas for artichokes and other key medicinal herbs. These crops will be suitable to local planning and soil conditions while supporting forest protection, biodiversity conservation, and ecotourism development.
The plan also includes establishing traceability documentation, obtaining OCOP product ratings, and preparing Good Agricultural and Collection Practices (GACP) documentation for medicinal plants. This will be done in line with recommendations from the World Health Organization. In addition, the union will explore opportunities to integrate carbon credits, develop new products and brands, and expand distribution channels.
Vietnamese source: https://thuonghieusanpham.vn/xay-dung-thuong-hieu-duoc-lieu-tu-vung-nguyen-lieu
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