Vietnamese exported fruits and vegetables reached approximately USD 3.65 billion in the first half of 2026, up 17.8% year on year. However, Vietnamese fresh exporters must meet increasingly stringent standards to maintain their position in key export markets. The fruit and vegetable sector continued to show positive momentum in the first half of 2026. It is the result of stable production, abundant supplies, and robust export growth.
Vietnam’s fruit and vegetable exports reached approximately USD 2.18 billion in the second quarter of 2026. This brought total export turnover in the first six months of the year to around USD 3.65 billion. Accordingly, it went up 17.8% compared with the same period in 2025. The strong performance came despite increasingly stringent import requirements in many overseas markets. These particularly related to plant quarantine, product traceability, and agricultural quality standards.
In terms of production, the total area planted with vegetables reached 697,600 hectares in the first half of 2026. It went up 1.0% year on year. Meanwhile, the area devoted to beans and legumes totaled 58,500 hectares, an increase of 1.5%. Fruit and vegetable supplies from key production regions were generally sufficient. These regions include the Mekong Delta, the Southeast, the Central Highlands, and the northern provinces. They met both domestic demand and export requirements.
Vietnamese exported fruits and vegetables
According to the Ministry of Agriculture and Environment, Vietnamese exported fruits and vegetables remained broadly stable during the second quarter. However, prolonged heat waves coincided with rising input and transportation costs. As a result, prices for certain leafy vegetables and herbs increased temporarily.
Fruit prices, meanwhile, varied depending on the harvest season. Lychee prices increased as lower output coincided with stronger domestic consumption and export demand. In contrast, mango and durian prices declined from the first quarter as both fruits entered their peak harvest season.
During the second quarter, the average price of Cat Hoa Loc mangoes stood at around VND 49,000 per kilogram, down more than 20%. Meanwhile, Ri6 durians averaged about VND 48,000 per kilogram, nearly 30% lower than in the previous quarter. Nevertheless, average prices for durians and several other major fruits remained high during the first six months of the year. They were higher than those recorded in the same period of 2025.
The Ministry assessed that fruit and vegetable supplies remained adequate throughout the second quarter, with no shortages or unusual price fluctuations. However, as more fruits enter their peak harvest season, localized price pressure could emerge. This may happen if storage, processing, and marketing capacity fails to keep pace with rising output.
Looking ahead, abundant supplies and stable market demand are likely to support continued growth in fruit and vegetable exports during the remainder of the year. At the same time, they are likely to exert little upward pressure on domestic consumer prices.
China continues to be the largest export market for Vietnamese fruits and vegetables. China accounts for roughly two-thirds of the sector’s total export value. At the same time, it is also a market undergoing rapid changes in both import standards and distribution channels.
Vietnamese coconut exports
Mr. Vu Ba Phu is the Director General of the Trade Promotion Agency under the Ministry of Industry and Trade. He said demand for tropical fruits in China continues to grow. Additional export protocols have been signed for products such as chili peppers, passion fruit, rice bran, edible bird’s nests, and jackfruit. These agreements have created new growth opportunities for Vietnamese agricultural exporters. In addition, expanded market access for pomelos and limes has further strengthened these prospects.
Vietnamese exported fruits and vegetables reached USD 8.56 billion in 2025, up nearly 20% from the previous year. Exports to China alone totaled approximately USD 5.5 billion. However, according to Mr. Phu, future opportunities no longer lie simply in increasing export volumes.
One notable development is China’s rapid shift from traditional wholesale markets to modern retail chains and e-commerce platforms. This transformation requires Vietnamese agribusinesses to meet higher standards in product quality, traceability, packaging, logistics, and rapid order fulfillment.
At the same time, China continues to tighten regulations governing production area codes, packing facilities, plant quarantine, and food safety. Meanwhile, regional competitors such as Thailand, the Philippines, and Laos are becoming increasingly competitive across a wide range of fruit products.
According to Phu, the success of Vietnamese durian exports clearly demonstrates the enormous potential of the Chinese market. However, he cautioned that this model cannot simply be replicated across all products. “If we continue exporting mainly raw products and competing primarily on price, our room for growth will become increasingly limited,” he said.
Frozen avocado from Vietnam
He stressed that the sector’s priority should not only be expanding into new markets but also building a sustainable export ecosystem. This includes developing standardized production areas, investing in value-added processing, and strengthening logistics and cold-chain infrastructure. It also involves promoting cross-border e-commerce and enhancing coordination among government agencies, local authorities, industry associations, and businesses.
Mr. Zhang Lin is the Chairman of the Chinese Entrepreneurs Association in Vietnam – Ho Chi Minh City Chapter. He said agricultural cooperation between Vietnam and China is benefiting from increasingly strong bilateral relations, improved cross-border logistics, and rapid digital transformation. According to him, the development of smart customs, smart border gates, QR code-based traceability systems, and modern cold-storage facilities is enhancing transparency. It is also improving the competitiveness of agricultural products.
To capitalize on opportunities in the Chinese market, Zhang recommended that Vietnamese agricultural businesses focus on three priorities. These are accelerating the adoption of digital technologies in production and quality management, while also promoting value-added processing to increase product value. In addition, they are strengthening cooperation in logistics, cold-chain infrastructure, and the harmonization of standards between the two countries.
Experts believe that, with a population of more than 1.4 billion, China will remain the principal growth driver for Vietnamese exported fruits and vegetables for many years to come. However, future opportunities will favor businesses that move beyond a volume-based export strategy. Instead, they should build integrated value chains capable of meeting the market’s increasingly demanding standards. Such a transition will also provide the foundation for sustainable growth. It will help the sector surpass its 2025 export performance.
Vietnamese source: https://congthuong.vn/xuat-khau-rau-qua-dat-3-65-ty-usd-sau-6-thang-nam-2026-462894.html
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