In 2025, the export value of Vietnam durians reached approximately USD 3.86 billion. This figure was up more than 20% year on year. As a result, it accounted for over 45% of the country’s total fruit and vegetable export value.
Vietnam’s fruit and vegetable exports recorded a strong breakthrough in 2025, with durian playing a leading role. The product accounted for a dominant share of the entire sector. According to data from the Customs Department, durian export turnover reached approximately USD 3.86 billion.
Vietnam durians
The export growth of Vietnam durians contributed significantly to pushing the country’s total fruit and vegetable export turnover to USD 8.56 billion. This marked an increase of nearly 20% compared to 2024. This is an impressive growth rate amid volatile global agricultural trade conditions and increasingly stringent technical requirements.
Beyond expansion in scale, Vietnam’s fruit and vegetable export structure has also undergone a notable shift. For the first time, fresh coconuts surpassed dragon fruit to claim second place, with export turnover of approximately USD 534 million, up 36.6%. Meanwhile, dragon fruit recorded about USD 526 million, down 1.5%. As a result, it slipped to third place after many years as a key export product.
Other items such as mango, pomelo, longan, and passion fruit continued to maintain steady growth. Notably, passion fruit accounted for around 25% of the fruit and vegetable export structure to the European Union market. This highlights significant expansion potential for processed fruits and tropical fruits beyond durian.
Vietnamese bananas
Mr. Dang Phuc Nguyen is the Secretary General of the Vietnam Fruit and Vegetable Association. According to him, these results demonstrate the adaptability of Vietnamese exporting enterprises. This is especially notable considering that at the beginning of 2025, Vietnam durians faced difficulties due to tighter technical regulations and stricter import controls.
The industry has overcome this challenging period and entered a new growth cycle. However, this growth will only be sustainable if growing areas are standardized, quality is strictly controlled, and export markets continue to be diversified.
Also, Vietnam’s fruit and vegetable export market structure in 2025 shifted in a positive direction. China remained the largest market, with export turnover exceeding USD 5.5 billion. This was supported by the signing of additional protocols for frozen durian and fresh coconuts. At the same time, a stronger transition from border trade to official exports helped stabilize order values.
Vietnamese pomelo
Meanwhile, exports to high-standard markets such as the United States, Japan, South Korea, and the European Union recorded positive growth. In particular, exports to the EU surged by around 58% thanks to effective utilization of tariff preferences. Notably, processed fruit and vegetable products now account for more than 30% of total export value. This contributes to higher value addition and reduces dependence on any single market.
Building on the momentum of 2025, Vietnamese fruit and vegetable exports are expected to continue growing in 2026, targeting USD 9–10 billion in export turnover. However, to sustain this growth and maintain durian’s leading role, the industry must closely monitor new import policies—especially from China. At the same time, it needs to upgrade standards for growing areas, strengthen traceability systems, and tighten product quality control.
Vietnamese source: https://doanhnghieptiepthi.vn/nam-2025-sau-rieng-chiem-hon-45-tong-kim-ngach-xuat-khau-rau-qua-viet-nam-161260124075803832.htm