Vietnam’s coffee beans set a new record of the export value and volume in 2025. The top 10 export markets continued to play a “driving force” role. As a result, they shaped and dominated the growth of the entire industry.
The year 2025 marked an important turning point for Vietnam’s coffee industry. Exports not only increased in volume but also surged strongly in value. This clearly reflected changes in the global market as well as the increasingly solid position of Vietnamese coffee in the global supply chain.
In the whole of 2025, Vietnam exported 1.59 million tons of coffee, up 18.3% compared to 2024. At the same time, export turnover reached over USD 8.92 billion, representing a sharp increase of 58.8%. The fact that value growth was more than three times higher than volume growth shows that the average export price of coffee rose significantly. More specifically, this increase in price became the main driver of export earnings.
In December 2025 alone, Vietnamese coffee exports reached nearly 183 thousand tons, worth approximately USD 948 million. This brought to a close an impressive year for Vietnam’s coffee industry.
Vietnam’s coffee beans
Among the top 10 largest export markets, Europe remains the most important pillar for Vietnam’s coffee beans. Germany continued to lead with 231,000 tons, generating nearly USD 1.23 billion in export value. This represented an increase of almost 49% in volume and more than 103% in value.
Beyond being a major consumer market, Germany also serves as a key roasting and re-export hub for the EU. This underscores that Vietnamese coffee has been—and continues to be—an integral part of the European coffee supply chain.
Italy and Spain continued to maintain their leading positions, with export values reaching USD 700 million and nearly USD 630 million, respectively. Notably, although volume growth was only around 9–11%, export value in both markets rose by more than 40–50%. This reflects a market trend that prioritizes value over quantity. The Netherlands and Belgium also recorded strong value growth, with increases of 57.9% and 72.5%, respectively.
The growth trend in Europe indicates that Vietnamese coffee is increasingly meeting the region’s stringent requirements. These requirements relate to quality, traceability, and sustainability standards.
Among non-European markets, the United States stood out the most, with export turnover reaching USD 506.7 million. This figure was up 56.9% in comparison to 2024. In particular, exports to the U.S. in December rose sharply from the previous month. This signals strong import demand for the year-end and early New Year consumption season. It is also a positive sign for Vietnamese coffee in a market known for its high requirements regarding quality and traceability.
Vietnamese coffee trees
Meanwhile, Japan continued to demonstrate the characteristics of a stable and sustainable market. Although export volume increased by only 5.1%, export value still rose by 46.6%. As a result, this reflects steady demand and a willingness to pay higher prices for quality coffee.
One of the most notable highlights was Algeria, where Vietnam’s coffee exports surged by 161.5% in volume and 257.1% in value. This was the highest growth rate among the top 10 markets. The figures indicate that Vietnamese coffee is expanding strongly in North Africa, a region with rapidly growing consumption demand. Compared to the EU, the region also has fewer stringent technical barriers.
Although China is not yet a large market in terms of scale, it has continued to maintain growth momentum, with export value rising by 22.5%. Against the backdrop of a rapidly developing coffee consumption culture in China, this is considered a highly potential market in the medium and long term. This is especially true for processed coffee and instant coffee.
Coffee exports to Russia reached USD 462.3 million, up 50.9% in value. Despite being affected by geopolitical and payment-related factors, Russia remains a stable consumption market for Robusta coffee. This is Vietnam’s key product, and it contributes to the diversification of export markets.
Top 10 largest markets of Vietnam’s coffee beans in 2025
The picture of the top 10 coffee export markets in 2025 shows that growth is shifting strongly from “volume” to “value.” Europe remains the main pillar, while emerging markets such as North Africa and China are opening up new growth space.
With coffee prices staying at high levels, this presents an opportunity for Vietnamese coffee industry to promote deep processing, build brands, and pursue sustainable development. Through these efforts, the industry can gradually enhance its position in the global coffee value chain.
In 2026, Vietnam’s coffee exports are forecast to continue performing well thanks to stable global consumption demand and import markets’ policies to diversify supply sources. However, Vietnamese coffee enterprises will also face many challenges. These include weather-related risks, rising production cost pressures, and increasingly stringent requirements for quality standards, sustainability, and traceability.
To maintain growth momentum and improve export efficiency, the coffee industry needs to focus on improving quality and accelerating deep processing. It also needs to develop high value-added products in order to enhance competitiveness in the international market.