Fruit and vegetable exports of Vietnam aim to reach USD 10 billion in 2026

Building on the record growth of USD 8.5 billion in 2025, fruit and vegetable exports of Vietnam are accelerating toward its USD 10 billion target in 2026. Driven by green production strategies and strong breakthroughs in deep-processing segments, the industry is undergoing a profound transformation. It is steadily strengthening its position on the global agricultural trade map.

According to a report from the Ministry of Agriculture and Environment, Vietnam’s fruit and vegetable exports reached USD 1.54 billion in the first quarter of 2026. Accordingly, they represented a 32.1% increase compared with the same period in 2025.

China remained the largest export market, accounting for 54% of total export value. Accordingly, it recorded a strong growth rate of 76.2%. The United States and South Korea were also important markets, with increases of 21.4% and 4.1%, respectively. Notably, Cambodia stood out with a remarkable growth rate of 3.7 times year-on-year.

Over the past 15 years, Vietnam’s fruit and vegetable industry has made significant progress. From just USD 500 million in 2010, export turnover rose to USD 8.5 billion in 2025. This achievement has been driven not only by natural growth but also by the sector’s ability to adapt to increasingly stringent international standards.

Fruit and vegetable exports of Vietnam

However, fruit and vegetable exports of Vietnam still face sustainability challenges due to their heavy reliance on a limited number of key products and markets. Although Vietnamese durian alone generated around USD 4 billion in 2025, more than 90% of its value came from the Chinese market. Meanwhile, several promising fruits such as oranges, longans, and lychees have yet to reach their full export potential.

Bananas and pineapples are likely to join the billion-dollar export group. This is thanks to stable raw material zones and rising global demand. Vietnam is also emerging as an important alternative supplier as many growing regions worldwide are affectable by Panama disease.

Deep processing is becoming a key driver for enhancing the value of Vietnamese fruit exports. In 2025, processed fruit and vegetable exports exceeded USD 2 billion, accounting for 24% of total export value. Pineapple, passion fruit, cashew, almond, and mango products have all recorded impressive growth in this segment.

Fresh banana from Vietnam

Green production is an essential pathway toward achieving the USD 10 billion target. The crop sector is actively promoting sustainable farming practices as a foundation for long-term growth. To date, nearly 60 low-emission farming models have been implemented. These aim to reduce emissions by 15% by 2035.

From a market perspective, 2026 still offers significant growth potential, particularly through better utilization of free trade agreements and expansion into Halal markets. However, to ensure sustainable development, the sector must meet the increasingly important standards of being “green, clean, beautiful, and transparent.”

Vietnamese fruit and vegetable exports are entering a new development phase. In this phase, value creation is no longer driven by short-term expansion but by long-term strategic transformation. With a foundation of green production and a more standardized value chain, the USD 10 billion target is entirely achievable by 2026.